Workshop: The Art of Business Storytelling

By Tom Aerden

Brussels: 8 October 2025

Facts inform, but stories inspire. In this interactive workshop, you’ll learn how to craft powerful business stories that capture attention, build trust, and move people to action. Using a simple five-step framework, you’ll transform ideas and data into narratives that stick.

You’ll learn to:

• Turn complex information into memorable stories.


• Connect authentically with your audience.


• Use storytelling to lead, influence, and inspire.

Walk away with a story you can use immediately in your professional context.

About Tom Aerden

Tom Aerden is a seasoned business leader and certified coach, with international experience in marketing, sales, and partnerships. Passionate about sharing knowledge and best practices, he helps others drive both business results and personal growth. His workshops blend real-world experience with practical frameworks to help professionals find their voice and communicate with impact. Outside of work, Tom draws inspiration from family, music, self-development, and sports.

Practical Information

When Wednesday, 8 October 2025 from 18h45-21h00

Where? Timesmore Boulevard St Michel 47, 1040 Brussels (map)

How much? A contribution of €15 to cover expenses including materials, drinks, snacks, etc. - payable at the door.

Register

Please reply to your invitation e-mail or follow this link to sign up for this workshop.

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Interested in Doing a Workshop at the Imagination Club?

Might you be interested to give a workshop at the Imagination Club? Whether you are a complete beginner or a seasoned professional, you are welcome to try out your workshop ideas at the club. We have dates available for this spring. Click on this link to learn more.