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You are warmly welcome to join us at the Imagination Club on Wednesday, 25 June 2014 at 18h45 for an interactive, experimental workshop on:

Yannick BollatiFabienne Vloeberghen

What's Our Strategy ?

By Yannick Bollati and Fabienne Vloeberghen

Strategy is a buzz word we hear all the time.

What's our strategy? This project is strategic. Our strategy is growth. Etc.

What is truly a business strategy? Is Strategy a power point presentation which is discussed once a year at the executive retreat?

Michael Porter has a good definition, "Strategy is about making choices, trade-offs; it's about deliberately choosing to be different". Yannick personal definition is, "strategy is about turning a dream into a story and a story into a plan". So we can already conclude that many things we call strategies are not strategies.

  • How could we create a valid strategy?
  • How do you make sure this strategy is not only a theoretical exercise.
  • How do you translate a strategy into an action plan?

In this experimental workshop, we will use practical tools to make a strategy. We will be the executive's team of the Imagination Club in charge of creating a strategy for the organisation and turning this strategy into an actionable strategic plan.

About Yannick and Fabienne

Yannick is an engineer, originally from France, who worked 15 years in international business consulting for the financial industry. He created Templay in 2008 to provide organization and strategy consulting for small and medium size business CEOs and managers. He currently works with clients from self employed independent business owners to banks and public administration.

Fabienne is a Belgian who started her career as an English and Dutch teacher before joining the European Commission where she worked for more than 3 years. Since 1996, she has worked for Belgacom where she is managing major telecommunication networks for national & international corporate accounts. For the past four years has been in charge of Quality in the Belgacom technical call centers for residential customers.



25 June 2014
Time:18h45 to 20h30


Avenue de Tervueren 270
1150 Brussels

From Montgomery metro station, you can take tram 39 or 44. Get off at the stop “Jules César” or walk.

See map below or here...

How much?

A contribution of €12 to cover expenses including materials, drinks, snacks, etc.

Where's the web page?



Please reply to your invitation e-mail or follow this link to sign up for for this workshop.

  1. Jeffrey Baumgartner
  2. Andy Whittle
  3. Yannick Bollati
  4. Fabienne Vloeberghen
  5. Kevin Scarlett
  6. Ana Escarpenter
  7. Alessandro Melan
  8. Paul van Merode
  9. Marilys Corbex *
  10. Bill Kund *
  11. Prahlad Patidar *
  12. Nicolas Crespin *
  13. Andreea Hirica Popa *
  14. Lola Atobatele *

  15. Monica Dimitriu **
  16. Leina Reina Ryan **
  17. Khurram Waqas Malik **
  18. Frank Barendregt **

* indicates confirmation via Facebook
** indicates 'maybe coming' on Facebook -- which in practice means they probably won't come. But we appreciate their enthusiasm for the event.

Want to come, but don't want your name on this list? No worries. Just tell us not to publish your name when replying.


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